The right car.
The right price.
A calmer way to buy.

We source, compare, negotiate and coordinate delivery on your behalf — so you buy with clarity and confidence, without the dealership pressure.

No dealership bias
All makes & models
Full process handled
93%
Happy-meter score
38
Brands covered & growing
3.2×
Avg. customer value multiplier
35%
EV sales
PRICING

Clear fees. No surprises.

Choose the level of support you need. Every tier is designed to save you more than it costs.

OFFER REVIEW
FREE
  • Bring us your quote — we'll test it in the market
  • Benchmark against current market pricing
  • Clear verdict: take it, push back, or walk away
  • No commitment required
MOST POPULAR
RECOMMENDATION
FROM R399
+R200 where trade-in analysis is required
  • We research the market on your behalf
  • Shortlist of the best options for your needs and budget
  • Clear written recommendation — so you decide with confidence
  • Saves weeks of research and comparison
FULL CONCIERGE
FROM R2,999
+R1,000 where trade-in support is required
  • We manage every step from commitment to handover
  • Sourcing, comparing and negotiating on your behalf
  • You stay informed — we do the work
  • Final fee: 1% of vehicle retail price, less upfront fee paid

Final fee on completed transaction: 1% of vehicle retail price, less upfront fee already paid.

🤝
Pricing promise

We will never charge more than the value we create. Our goal: better decisions, better value, less stress. If we cannot improve your outcome, we will tell you.

OUR PROCESS

Our process. Your advantage.

You stay in control — we keep it structured, calm, and outcome-led.

01
STEP 01

Define what matters

We listen first — a short conversation to confirm your needs, budget and timeline. No assumptions, no pressure.

02
STEP 02

We curate the best options

We search the full market and present a clear shortlist — with our honest recommendation.

03
STEP 03

We handle the details

Negotiation, paperwork, finance support and delivery — handled from offer to handover.

WHY KEYLANE

Because buying a car shouldn't feel like a battle.

The traditional process is built for the seller. KeyLane is built for you.

Features that benefit you
KeyLane
Expert guidance
Dealership
You're on your own
Online
Ends at dealership
Buy or lease any make or model
Multiple sources. No bias.
No haggling required
Clear, guided decisions (not pressure)
Trade-in / lease return support
Unbiased advice on price, finance or lease
Avoid upsell pressure on after-market products
Full process managed end-to-end
OUR TEAM

Meet your KeyLane senior advisors.

Dedicated specialists with extensive industry experience who work on your behalf — guiding, negotiating, and managing the process from start to finish.

Gary Scott

Senior Vehicle Concierge Advisor

Gary is the kind of advisor who listens before he speaks. With a career built in the automotive industry, he has an easy way with clients — calm, methodical, and quietly confident. Having clocked almost 60,000km of EV driving, he will happily talk you through the realities of electric ownership over a coffee.

Stephen Crosse

Vehicle Acquisition Specialist

Stephen is direct, well-prepared, and genuinely enjoys the hunt. He knows the market in detail — pricing, specs, dealer margins — and brings that up-to-date knowledge to every brief without making it feel like a lecture. He has strong opinions about why the right vehicle for your life matters more than the badge on the bonnet.

WHAT OUR CLIENTS SAY

Real experiences. Real results.

“An innovative and exceptional experience that felt truly personal. I secured a vehicle I love — on great terms — without ever stepping into a dealership. Remarkable!”
Stephen N
CEO
FAQ

Frequently asked questions.

Quick answers to the most common questions. Prefer to speak? WhatsApp us.

Still unsure?

Tell us what you're looking for and we'll recommend the best next step — with no obligation.

Speak to a concierge

You start with a short enquiry. Your advisor confirms your brief, then sources and compares options, negotiates, and coordinates the process through to delivery.

START

Start your KeyLane search.

Tell us what you want — we'll come back with the best options and a clear next step.

R150kR500kR1MR2M+
WhatsApp

Speak to a concierge

Prefer a call first? We'll guide you through options and next steps.

Phone
+27 83 656 5677

Looking for subscriptions?

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